As many of you know, BedBreakfastTraveler.com is part of the Instant World Booking organization, which includes over 100+ brands of online marketing and booking engines. At BedBreakfastTraveler, B&Bs are our specialty, but we also have keen insights into other lodging markets.
While it may not sound fair, some other lodging sectors consider their marketing strategies to be at the leading edge of innovation and ingenuity. But where do bed and breakfasts figure into this? B&Bs in North America don’t have the reputation of being cutting edge in terms of marketing or technology. This also may not be a fair assessment, since there are many inn properties that are up-and-coming into the 21st century age of internet marketing. But there are some important lessons that our friends and partners in North America and elsewhere can learn from their counterparts in other markets.
Many online booking services know that B&Bs are behind the curve in technology, and they may sometimes take advantage of this fact by overcharging for their services. This is perhaps the first and greatest lesson that bed and breakfasts can learn: Don’t Overpay for online marketing services! When it comes to online booking services, many of the availability calendars out there that cater to B&Bs are vestiges of technology platforms that are 15-20 years old. Travel industry technology has undergone a revolution since the 1980’s and B&Bs should be seeking out the best technologies available for their purposes today.
So, in short, there are 2 great lessons you can learn. 1) Don’t overpay for online marketing services, and 2) Take advantage of the latest technologies.
BedBreakfastTraveler.com offers some leading edge services for B&Bs that we want you to compare with your current providers. Three areas where BedBreakfastTraveler.com can enhance your bottom line are by 1) offering the lowest cost for online booking services versus all the competition, 2) setting up custom booking engines to work on your very own website (again at the lowest cost versus any competitor), and 3) offering credit card acceptance for your business without costly merchant accounts, credit checks, etc.
So, if you’re a bed and breakfast looking to try something new, and start actively improving your profit margin, contact BedBreakfastTraveler and ask how we can beat your current provider’s services.
Tip: Don’t worry about replacing or dropping any current services you use. Evidence consistently shows that by simply adding BedBreakfastTraveler.com to the list of providers you use can improve your bottom line without dropping any other services.
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