New Booking Engines, Lower Prices for 2011

Following is a letter published to our fellow members of the Professional Association of Innkeepers International (

We wish to introduce to you our new Booking Engines (Online Reservation System) for 2011.  They’re available right now! (Instant World Booking) believes that this announcement is quite timely.  Economic conditions in North America, and for the B&B industry as a whole, are still quite lackluster, despite earlier forecasts.  Like you, we feel that internet technology should not only make our lives easier, but also save money … and lots of it.  Instant World Booking has introduced a pricing model for Booking Engines that does just that.

In short, (Instant World Booking) guarantees you a much lower cost for your website’s booking engine than your current provider.

And what’s more, you even choose the way you want to pay: commission pricing, monthly cost, per-transaction cost, etc.  We can customize a pricing plan to meet your specific needs, as well as reduce your costs.  You choose the pricing model that’s best for you.  What really matters is — you’ll be saving money.

For years now, we’ve been reading our competitors’ websites and blog posts explaining their cost structure.  You’ve probably seen some of these articles, trying to justify commission costs of 25% – 30% for online reservation programs.  And, if you use a competing Booking Engine for your website, you may be paying from $50 per month (that’s the absolute lowest) up to $300 or more per month, plus a commission for every reservation.  And, then there’s the setup fee (as high as $999), and plenty of restrictions on how much availability you need to allocate to avoid higher costs.

If there’s any one message I want to get across here:  Please Don’t Overpay!  It’s no wonder that in the last year, some of these competing providers have been bought out by major corporations or conglomerates.  This has been widely publicized in the news.  Let’s just see which direction their prices go in the next year.

There’s no secret to why (Instant World Booking) can offer the same, and better, services for a much lower cost.  We’ve been developing better Booking Engines and online marketing services for close to a decade.  And, we’re passing on the savings of our smart solutions to you.

Check out a demo of our Booking Engine for your website here:

Then, contact us and tell us how much you pay for your current solution.  We guarantee a lower cost, and you can even get set up for free in just 24-48 hours.

Check out our blog for more innkeepers’ intelligence, and get the real breakdown of pricing for some of our most popular competitors:

Even if you’re not in the market for a new Booking Engine just yet, list your property with today for free.  You get 15+ pages of web-optimized, translated content about your B&B (we translate your B&B descriptions for you).  This comes complete with custom searchable maps and extras.  This is an unprecedented value.

Thank you for your valuable time.  I promise you that, after spending a couple of minutes checking out our Booking Engine demos, you’ll be saving a lot of money in 2011.

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How to – Link Building for B&Bs

Your bed and breakfast’s website is one of your most valuable assets.  Like all of our assets, we wish to grow their value.  But how can we do this, even in a down economy?  Your website and the traffic it brings is an asset you can grow anytime.

One of the most important value “drivers” of your website is search engine ranking.  Obtaining quality inbound links to your website from 3rd party sources is a major component of your search engine rankings.  Most search engines consider a link to your website as a “vote” for the importance of your website.  The more links that point to your homepage, the more important your site becomes when people search on major search engines.
Reciprocal linking is not the way to go, although it can be used sparingly.  Major search engines today are able to figure out what links are reciprocal or not, and reciprocal links are heavily discounted, along with you website if you employ them.  Reciprocal links should be used sparingly, and only with websites of actual bed and breakfasts.  It’s fine to trade links with other B&Bs.

The highest-quality links are one-way links to your website that come from related, relevant, and quality websites.  Building links can take a lot of time, but is worth the effort.

For another form of link that can drive qualified traffic to your website, offers free links to your webpage with any free listing on our service.  There are over 100 websites in’s network (Instant World Booking), and an average bed and breakfast may have listings on up to 15-25 sites, all with one free listing.  This means that on any of these SEO-optimized listing pages, a link to your homepage will appear.  Free links on our network display your website in a shadowbox on the listing page, and do not re-direct the user to your webpage.  Your entire website is visible however.  Free links also do not appear on premium sites like and

Introducing Paid Links

For a small cost, paid (sponsored) links are available to gain even more traffic to your website.  Paid links will re-direct the user right to your website, and paid links appear on our premium sites.  Note that all our links are constructed in strict agreement with Google’s guidelines.

Again, all you need to do is have a free listing on, and then you can access either the free links which are automatically provided to you.  Or, purchase paid links by signing in to your listing at

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