“Don’t ever turn down free advertising. Marketing has a ‘cumulative effect’. In this case, less is not more. More is definitely More!” The “cumulative effect” is even more valuable if the source of advertising is costless. To learn how it works, read: http://www.instantworldbooking.com/blog_iw/2010/10/cumulative-effect-online-marketing/Link to this post!
Your bed and breakfast’s website is one of your most valuable assets. Like all of our assets, we wish to grow their value. But how can we do this, even in a down economy? Your website and the traffic it brings is an asset you can grow anytime. One of the most important value “drivers” of [...]
Want to gain a major boost in internet exposure and traffic for your bed and breakfast? Instant World Booking has introduced a major service for our B&B partners worldwide. Now, when you list your property with us, we translate the information you submit into 14 different languages. We then publish your property on 14 individual [...]
A recent letter that crossed my desk suggested that online advertisers should forget Google. Consider search engine advertising for cheapskates, the ad proclaimed, suggesting that Google was overpriced. The advertisement made me stop and think, when advertising our bed and breakfast or small inn on the internet, are we getting the value we need? So, [...]
Collective Marketing is a new concept gaining a lot of attention these days in the online marketing and SEO (Search Engine Optimization) world. And, it’s a term that is very relevant to marketing your bed and breakfast inn or small hotel on the internet. So what is Collective Marketing? The concept is that the more [...]
In our previous article, we touched upon the surface with some basic tips on how to optimize your website for increased search engine traffic on the internet. This advice is valuable for any Bed & Breakfast or Hotel website to maximize your search engine potential. Let’s consider another important attribute of your website, the TITLE [...]
As owner or manager of a small hotel or B&B, your website is an important part of your marketing strategy. But if you’re like most small business owners, web design is not your expertise. Here are a few tips on how you can increase the productivity and traffic of your website, with some minimal effort. [...]