Online Marketing

SEO and SEM Tips for Your Bed & Breakfast or Hotel Website

Posted by on September 6, 2008 at 7:27 am

As owner or manager of a small hotel or B&B, your website is an important part of your marketing strategy. But if you’re like most small business owners, web design is not your expertise. Here are a few tips on how you can increase the productivity and traffic of your website, with some minimal effort. [...]

How to Keep Occupancy Rates High – Attract more International Customers

Posted by on August 31, 2008 at 5:51 pm

The economy weighs heavily on everyone’s minds. Many of us are wondering where our businesses will be in a few years, if not in the coming months. Travel and tourism are closely linked to economic trends. Travel has grown at a declining rate, and is even down in some areas. Resort areas are showing declines [...]

Paying Too Much for Online Marketing? Lower Your Costs

Posted by on August 18, 2008 at 7:59 pm

The Intelligence for Bed and Breakfasts Blog promised to bring you the most valuable online advice for B&Bs and small hotels, as well as controversial intelligence that you won’t find on other websites. Let’s talk about what matters most to your business: Value. When you shop support services for your bed and breakfast, what’s the [...]

The Most Important Business Tool for your Bed and Breakfast: Email

Posted by on August 2, 2008 at 1:41 pm

Want to know what’s the most important business tool you’ll use for your B&B or small hotel over the next 5 years? Email. That’s right. Well you might think you’re reading an article left over from the 1990′s. Not so. We’ve been getting a lot of comments and questions in recent months about email and [...]

Update to Bed and Breakfasts in Europe – Ahead of the Online Marketing Game?

Posted by on July 9, 2008 at 3:04 pm

I just read the comment that was posted to our previous Blog entry, suggesting that Instant Online Booking is not for everyone. While this is an important topic that will be addressed in future blog posts, I think it is useful to comment at this time. Let me emphasize that Instant Online Booking IS for [...]

Bed and Breakfasts in Europe – Ahead of the Online Marketing Game?

Posted by on July 6, 2008 at 1:45 pm

I have visited many bed and breakfasts around the world, and have had the opportunity to speak with many innkeepers about their marketing efforts. Not that there’s any competition from one region to the next, but I’ve seen a definite advancement in Europe in the use of online marketing techniques over the U.S., or North [...]