Online Marketing

How to Properly Interact with Facebook Fan Pages

Posted by on October 12, 2012 at 2:31 pm

We all know that social media interaction works well for small businesses and tourism and bed & breakfast hotels in particular.  But how does the whole “Like” system work?  And what is the best method of socially interacting with Facebook? For those asking for clarification on exactly how the “LIKE” procedure should go, here it is. […]

How to Get Channel Management for your B&B

Posted by on January 24, 2012 at 8:12 am

The interest level in IWB Channel Manager is incredible.  A number of questions have been received about how to get the quickest access to this service.  We’ll answer this question here. Well, you need to start by having a free listing on (Instant World Booking), which provides free marketing, a high-end calendar system, and access […]

Get Free PPC (Pay per click) Advertising from

Posted by on May 27, 2010 at 10:03 am (Instant World Booking) has proven to be very successful in gaining top search engine rankings for its listed bed & breakfast partners. One reason it is important to use the instant booking method is that we use pay-per-click (PPC) advertising to market your property on Google and other sites. Use of a PPC campaign […]

Rezovation Booking Engine? Switch now and Get $200 Back

Posted by on May 19, 2010 at 7:55 am

If you use Rezovation for your website’s booking engine, or a similar service like Webervations or other product, consider switching today and get $200.00 back.  Do you want to save a lot of money AND have a superior booking engine for your website?  Check out (Instant World Booking), and learn why our booking engine services are better […]

Why Instant Booking using an Online Calendar is Best for Bed & Breakfasts

Posted by on April 12, 2010 at 6:08 am

We’ve discussed the request-only versus instant booking methods at some length, but for many bed and breakfasts, the choice continues to be request-only. This is fine, however, there are clear advantages to the instant booking method that far outweigh any administrative inconveniences.  We are happy to work with our partners in any manner they wish, but find […]

Return on Investment and the Lifetime Value of a Guest

Posted by on May 9, 2009 at 10:23 am

We recently read with great interest the blog entries by Eric Goldreyer, the CEO of Intelligent and well-spoken, Eric speaks in one article of the Lifetime Value of a Guest. In short, this is the value a B&B earns over a lifetime by bringing in one guest. Lifetime Value of a Guest is usually […]

Your Bed and Breakfast Information Published in 14 Languages

Posted by on December 14, 2008 at 8:37 pm

Want to gain a major boost in internet exposure and traffic for your bed and breakfast? Instant World Booking has introduced a major service for our B&B partners worldwide. Now, when you list your property with us, we translate the information you submit into 14 different languages. We then publish your property on 14 individual […]

Good Photos Increase Bookings – Add Unlimited Photos Today

Posted by on November 16, 2008 at 10:02 am

Want to know the number 1 rule of tourism marketing on the internet? Good Photos Increase Bookings. Now that doesn’t sound like much of a secret, does it? But surprisingly, almost half of all tourism marketing, especially in the lodging market (B&B’s, Inns, small hotels, etc.) don’t follow this very simple advice. and the […]

Search Engine Advertising for Cheapskates

Posted by on November 9, 2008 at 5:58 pm

A recent letter that crossed my desk suggested that online advertisers should forget Google. Consider search engine advertising for cheapskates, the ad proclaimed, suggesting that Google was overpriced. The advertisement made me stop and think, when advertising our bed and breakfast or small inn on the internet, are we getting the value we need? So, […]

Collective Marketing for your Bed and Breakfast Inn

Posted by on October 30, 2008 at 9:44 pm

Collective Marketing is a new concept gaining a lot of attention these days in the online marketing and SEO (Search Engine Optimization) world. And, it’s a term that is very relevant to marketing your bed and breakfast inn or small hotel on the internet. So what is Collective Marketing? The concept is that the more […]