BedBreakfastTraveler.com (Instant World Booking) has proven to be very successful in gaining top search engine rankings for its listed bed & breakfast partners. One reason it is important to use the instant booking method is that we use pay-per-click (PPC) advertising to market your property on Google and other sites. Use of a PPC campaign [...]
As many of you know, BedBreakfastTraveler.com is part of the Instant World Booking organization, which includes over 100+ brands of online marketing and booking engines. At BedBreakfastTraveler, B&Bs are our specialty, but we also have keen insights into other lodging markets. While it may not sound fair, some other lodging sectors consider their marketing strategies to [...]
Post your Bed and Breakfast videos on BedBreakfastTraveler’s Blog: http://www.bedbreakfasttraveler.com/blog_bb/category/bed-and-breakfast-videos/ Now, BedBreakfastTraveler.com invites you to post your videos on our blog. This is an excellent way to increase your online marketing presence. It’s free, and you do not need to have a listing on the Instant World Booking service. See instructions below. Video on the internet [...]
For as long as bed & breakfast hotels have been around they have offered their guests lodging at reasonable rates. It used to be that all you expected from a B&B was the basics, a firm bed, a shower and a cooked breakfast in the morning for a good price. Generally coming second to hotel [...]
We recently read with great interest the blog entries by Eric Goldreyer, the CEO of Bedandbreakfast.com. Intelligent and well-spoken, Eric speaks in one article of the Lifetime Value of a Guest. In short, this is the value a B&B earns over a lifetime by bringing in one guest. Lifetime Value of a Guest is usually [...]
Want to gain a major boost in internet exposure and traffic for your bed and breakfast? Instant World Booking has introduced a major service for our B&B partners worldwide. Now, when you list your property with us, we translate the information you submit into 14 different languages. We then publish your property on 14 individual [...]
Want to know the number 1 rule of tourism marketing on the internet? Good Photos Increase Bookings. Now that doesn’t sound like much of a secret, does it? But surprisingly, almost half of all tourism marketing, especially in the lodging market (B&B’s, Inns, small hotels, etc.) don’t follow this very simple advice. BedBreakfastTraveler.com and the [...]
A recent letter that crossed my desk suggested that online advertisers should forget Google. Consider search engine advertising for cheapskates, the ad proclaimed, suggesting that Google was overpriced. The advertisement made me stop and think, when advertising our bed and breakfast or small inn on the internet, are we getting the value we need? So, [...]
It never ceases to amaze me how online services continue to require hefty membership fees. The internet is the most efficient information distribution tool ever invented. In today’s lean economic environment, bed and breakfasts are seeking value in their marketing and advertising budgets. With the wide array of services available to inn managers for free, [...]
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