Talking about Increasing Your Web Exposure for Online Bookings

When it comes to your accommodation & lodging business, having the right exposure is key.  You want to maximize your potential for online bookings from multiple channels.   But, you don’t want to have all the work of managing your information and updating your calendars on all those channels, right?

This is the type of discussion we have every day with hotels, bed & breakfasts, and hostels of all sizes every day.  So, what if you called and asked how we could expand your exposure and increase your business.  Here’s a hypothetical answer about how the discussion might go:

It was very nice speaking with you this afternoon. We discussed 2 optional services that, based on our discussion, will work very well for your business. These services are:

1) IWB Channel Manager

2) IWB Booking Engine for your website

 

CHANNEL MANAGER

First, regarding IWB Channel Manager, you mentioned that it was your goal to (a) increase exposure of your property for bookings, and (b) have just one interface to deal with for calendars, billings, commissions, etc. IWB Channel Manager can meet these goals.

Here is our proposal for how it works:

You pay a monthly cost of $14 for the basic IWB Channel Manager membership. This offers connections to a variety of booking channels, e.g., Expedia.com and others. This service enables you to manage your calendar just once on our website, and it simultaneously updates all your 3rd party booking channels. This eliminates any time and effort having to maintain multiple calendars on multiple systems.

For a channel that you are already signed up with, e.g., Expedia, we offer an Expedia connection. And, within 24 hours you can begin using IWB Channel Manager, and updating your Expedia calendar from IWB. There are no other costs. Whatever you Expedia commission and arrangements are would continue as before.

We discussed connecting you to our excellent Reconline channel. This channel offers a simultaneous connection to about 120 IDS booking sites, plus the GDS. Premium IDS sites include premium channels such as Hotels.com, Hotwire, Orbitz, Travelocity, and many other similar sites. The GDS are the reservation systems used by over 300,000 travel agents to book their air, hotel and car reservations.

To get set up with Reconline, with simultaneous connections to all 120 IDS sites, plus the GDS, we will facilitate the application process for you. There is no cost for setup. There is a 17% commission for any bookings that originate from any of these sources. The billing and commission process is handled all centrally.

So, to summarize, IWB Channel Manager will connect your IWB calendar to your external channels, so you only have to maintain one calendar. The Reconline channel will publish your property on about 120 sites plus the GDS. The total cost will be only $14 per month for the membership, and 17% commission on any bookings from any Reconline channel. There are no other costs.

 

BOOKING ENGINE

The second service that we discussed is a new Booking Engine for your website. This service will enable customers to book reservations instantly on your website. And, it’s a natural complement to the Channel Manager, since bookings will be confirmed from the same calendar you’re already maintaining on our website. So, one source for all bookings and channels. And, our pricing options are very flexible.

We discussed a setup in which customers would pay a standard flat $25 deposit on each booking. Our cost for this booking engine would be $5 per reservation. There are no setup fees or other costs.

We offer alternative pricing methods, including a 35% deposit option, which would have a 5% commission cost. Or an 8% deposit option, which would have a 1.9% commission cost.

Alternatively, you can select a no-deposit option which would have a monthly fixed price of $28 (pricing available through November 2012).

 

GETTING STARTED

1) To get started with IWB Channel Manager, please log in to your profile at our website.  Once logged in, proceed to the CHANNEL MANAGER page. Purchase your membership to get started.

2) Once you have purchased the membership, proceed to the Setup Interface. There you will select CHANNELS, and then the “Reconline” channel. Follow the instructions on your screen to request Reconline setup.

3) We will then send you the necessary Reconline application materials, and initiate the set up process.

4) For any other channels you want to setup, follow the instructions on the Setup Interface.

5) Before setting up and connecting any channels you will need to add your calendar of availability on IWB’s Calendar interface. Proceed to the CALENDAR page to do this. This will also need to be done before we can setup your Booking Engine for your website.

 

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