Your bed and breakfast’s website is one of your most valuable assets. Like all of our assets, we wish to grow their value. But how can we do this, even in a down economy? Your website and the traffic it brings is an asset you can grow anytime.
One of the most important value “drivers” of your website is search engine ranking. Obtaining quality inbound links to your website from 3rd party sources is a major component of your search engine rankings. Most search engines consider a link to your website as a “vote” for the importance of your website. The more links that point to your homepage, the more important your site becomes when people search on major search engines.
Reciprocal linking is not the way to go, although it can be used sparingly. Major search engines today are able to figure out what links are reciprocal or not, and reciprocal links are heavily discounted, along with you website if you employ them. Reciprocal links should be used sparingly, and only with websites of actual bed and breakfasts. It’s fine to trade links with other B&Bs.
The highest-quality links are one-way links to your website that come from related, relevant, and quality websites. Building links can take a lot of time, but is worth the effort.
For another form of link that can drive qualified traffic to your website, BedBreakfastTraveler.com offers free links to your webpage with any free listing on our service. There are over 100 websites in BedBreakfastTraveler.com’s network (Instant World Booking), and an average bed and breakfast may have listings on up to 15-25 sites, all with one free listing. This means that on any of these SEO-optimized listing pages, a link to your homepage will appear. Free links on our network display your website in a shadowbox on the listing page, and do not re-direct the user to your webpage. Your entire website is visible however. Free links also do not appear on premium sites like BedBreakfastTraveler.com and InstantWorldBooking.com
Introducing Paid Links
For a small cost, paid (sponsored) links are available to gain even more traffic to your website. Paid links will re-direct the user right to your website, and paid links appear on our premium sites. Note that all our links are constructed in strict agreement with Google’s guidelines.
Again, all you need to do is have a free listing on BedBreakfastTraveler.com, and then you can access either the free links which are automatically provided to you. Or, purchase paid links by signing in to your listing at BedBreakfastTraveler.com.